…think outside of the box!

Over the last year 2016 our team worked hard on developing the eGym Fitness App as a product and improving it with the help of continuous feedback from our customers. Together with a complete redesign of the app, we felt that these big changes should also be visible in the app icon that users see on their phones. Therefore, a  visually pleasing and aesthetic app icon is vital and a challenging task at the same time. As this is a team effort, our product manager Lisa organized a design thinking workshop during the developers’ Innovation Week in the new DATA SPACE by SAP.

Following the introduction by the three coaches of SAP, which included a Design Thinker, a designer and the COO of the DATA SPACE, we were split into groups to brainstorm about what we have in mind when thinking about our fitness app. Therefore, we had different newspapers, magazines and brochures to ideate on what matched our idea on eGym, our customer, customer experience and usability. For some of us, it was extremely different to our daily work, which allowed us to think about different perspectives and structure our thoughts as a team. This was a great experience, as it has shown that we are working together in ONE TEAM – IT, Product Management, Marketing & Design!


After that, everybody thought of possible icons. Based on our collected ideas, we had the chance to individually draw our app icon suggestions on paper. In this regard, we had no limitations. Everything was allowed – abstract forms, pictures, figures, marks, letters, etc.


To put it all into a nutshell, we had a very creative and valuable workshop. This broadened our understanding of our customer and aligned the team. Next to the successful outcomes of the work we did, it was lots of fun. Everybody could be freely creative, share their ideas and opinions and gathered a lot of impressions. It was definitely worth it and a fantastic new approach. Moreover, it was awesome to see how the team works together and supports each other.